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03 August 2018

Adults Now Spend 11 Hours Each Day Checking Their Social Media Apps, Watching TV, or Playing Video Games

Adults now spend 11 hours each day checking their social media apps, watching TV, or playing video games

From the last quarter of 2017 to the first quarter of 2018,
daily time spent on TV-connected devices increased by
five minutes to around 40 minutes every day.
  • Almost six hours a day alone is spent watching video, researchers found
  • Overall time spent using media has increased significantly in the last year
  • New platforms such as TV-connected devices are credited with the increase

US adults now spend almost half of their waking hours interacting with social media, watching television, or playing video games, according to a new report.

This amounts to a shocking 11 hours spent looking at a screen every day.

According to the report by New York City-based data analytics firm Nielson, the overall time spent using media has increased significantly in the past year.

The prevalence of TV-connected devices, including set-top boxes like Google Chromecast, Amazon Fire TV and Apple TV, are blamed for the latest increase.

In total, US adults watched almost six hours a day during the first quarter of 2018.

This includes any video footage viewed on a television, TV-connected device, laptop or computer, as well as video-focused app or website on a smartphone or tablet.

Compared with the previous report by Nielson, this viewing time was an increase of 11 minutes, with six of those minutes stemming from TV-connected devices.

TV-connected devices are third-party set-top boxes that allow access to video streaming services, like Google Chromecast, Apple TV, and Amazon Fire TV.

In total, two-thirds of all US households now own a separate streaming devices capable of beaming video content to the TV set, the report found.

According to the 2018 Nielsen Total Audience Report, young adults aged 18 to 34 spent the largest percentage of time using TV-connected and digital devices.

'The way people consume content is vastly different from what it was five years ago, let alone 10 or 20,' said Peter Katsingris, Senior Vice President of Audience Insights.

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