October 2018 Report
59.0% of consumers we polled didn’t know that 5G is around the corner. T-Mobile subscribers seemed to have the most knowledge of their carrier’s 5G plans.
Consumers aren’t excited about 5G
Consumers seem mostly indifferent to the pending roll-out. 38.1% of respondents reported that they weren’t excited about the new technology.
Consumers are open to the possibility of home broadband from wireless carriers
Our poll results indicate there seems to be a real opportunity in delivering home broadband using 5G, but more consumer education is required. T-Mobile stands to gain the most here.
Almost 20% of consumers struggle with 4G LTE coverage at home or at work
A total of 19.7% of consumers reported coverage issues with regular 4G LTE signal at home or at work. 8 years into the roll-out of LTE, it’s clear that a significant portion of consumers still have coverage problems
A third of consumers believe cell signal causes cancer
With largely-untested new “millimeter-wave” frequencies a key to components 5G, it’s likely that carriers will see resistance to roll-outs of the small cells required to blanket the country with the new technology.